Suddenly, Missy was a stay at home mom, who felt like her life was completely out of her control. And her son constantly pulling down the towel was just the push she needed to take back her power AND create a product that she knew would resonate with moms and dads everywhere. “If I couldn’t control my life in the moment, I was damn well going to control the towel,” she says. And Twisted Wares was born. The Hang Tight Towel loop design allows for your towel to be used as you would any towel, and it will stay put when you want it to without buttons, Velcro, or snaps.